Five Reasons to Use Linked In

Social media is here to stay and the doctors who learn to harness its power can benefit greatly. There are three major platforms – Twitter, Facebook and Linked In. Each has its own purpose and in time you can expand into all three, but for starters, try Linked In....

4 tips for competing with online retailers

Prescriptions in hand, some patients walk out your office door throwing a punch to your bottom line. In search of lower prices, they take the prescription to Walmart, Target or LensCrafters. Other bargain shoppers head to their computers to purchase their glasses...

Pump Up Your Willpower

Call it task persistence, self-regulation or gratification delay, few factors are as important for success as willpower. But psychologists have shown we have only a limited amount of the stuff — and it’s drained quickly in situations where we need to make a lot of...

Speak Up to Find New Patients

A great way to find new patients is to be active in your community. Accept the invitation to speak to local groups like the Rotary, Lion’s Club or Chamber of Commerce. These kinds of organizations are always looking for speakers with interesting ideas to share. If you...