4 tips for competing with online retailers

Prescriptions in hand, some patients walk out your office door throwing a punch to your bottom line. In search of lower prices, they take the prescription to Walmart, Target or LensCrafters. Other bargain shoppers head to their computers to purchase their glasses...

Pump Up Your Willpower

Call it task persistence, self-regulation or gratification delay, few factors are as important for success as willpower. But psychologists have shown we have only a limited amount of the stuff — and it’s drained quickly in situations where we need to make a lot of...

Speak Up to Find New Patients

A great way to find new patients is to be active in your community. Accept the invitation to speak to local groups like the Rotary, Lion’s Club or Chamber of Commerce. These kinds of organizations are always looking for speakers with interesting ideas to share. If you...

Make Worldclass Elevator Speech

All of us have been there – the Chamber of Commerce meeting, the medical convention, the cocktail hour networking event or even the chance encounter at Home Depot. At some point, someone will ask, “What do you do?” Caught off guard our minds race – what to say?...