There used to be a few simples rules of thumb: Reds with red meat, whites with fish. Rosé in the summer, Burgundies in the winter. But today people just drink what they like. Imagine!

But how do you know what you like? How do you know your new favorite wine is in the bottle next to the bottle you just purchased? Especially when there are more varietals (over 1,300!) produced in commercial vineyards today.

So how do you choose your next favorite wine? Turns out there is an app for that. Or apps. There are plenty of mobile apps available, all touting the ability to choose a wine for you that you will love. Hello Vino, Vivino, and Wine Ring to name three.

There are clubs like Bright Cellars, founded by MIT grads and wine lovers. Fill out a survey and Bright’s algorithm matches you with (they hope) your dream wines.

Or you can still do it the old fashioned way, tasting as many bottles as you can until you find the one.