Have you ever felt lost in one of those big box stores? You went in for a package of #12 bolts but you ended up walking around like a zombie for what seemed like hours. Sometimes bigger isn’t better. And often customer service can trump every other consideration.

The same can be said for eye doctors, and we hope your owning it and communicating it to your patients. Sure the big chains are located in a mall near you and razzle-dazzle you with glitzy TV commercials. But local doctors get to know their patients. Patients that are more than an insurance card and social security number…they’re members of a shared community.

Bell Ophthalmic is local as well. For more than 50 years, we’ve been representing the most innovative ophthalmic instruments from the world’s foremost manufacturers. And we provide the personal service that goes beyond the sale. As our founder Charlie Bell famously said back in 1962, “the foundation of our company must always remain customer service – before, during and after the sale.”

And just like you can’t always buy top of the line brands
(I’m not sure if normal docs will recognize these brands. Your call.) from the big box stores, the best ophthalmic equipment is sometimes only available from distributors with the best reputations, like Bell. Great eye care practices are powered by smart, reliable and well-made equipment. And Bell is committed to offering only carefully curated, top-of-line instruments.

So whether its hardware, doctors or ophthalmic equipment the best motto is often “think global, but buy local.”