Eye Months Can Educate Patients and Promote Your Practice

Jan 30, 2018 | Uncategorized

For ophthalmologists, the holidays continue all-year-long with every month designated as an eye holiday observance. Yes, you belong to a unique group of party animals. The Eye Months also give you a planned way to raise patient education and encourage screenings. Organizations and manufacturers put money and promotion behind these observances, so you can piggy back off existing publicity.

Here are a few ways to make your own eye month celebrations.

  • Post educational information, tips and images to your social media. These are topics you are intimately familiar with, but the average patient? Not so much.
  • Do free screening at retirement communities, schools, or PTAs
  • Prepare a 10-minute presentation on each of the topics, and have a staff member book you at the Kiwanis, Rotary, and fitness organizations in your area
  • Issue a press release a good 10 days before the Eye Month you’re promoting, and maybe you’ll get picked up as a source, too.

Planning activities for Eye Months is low-cost, good patient education, and credible promotion for you and your practice.

Feb Age-Related Macular Degeneration Month
Mar Workplace Eye Wellness Month
Apr Sports Eye Safety Month
May Healthy Vision Month
Jun Fireworks Eye Safety & Cataract Awareness Month
Jul UV Safety Month
Aug Child eye health / Safety
Sep Healthy Aging Month
Oct Halloween Safety Month
Nov Diabetic Eye Disease Awareness Month
Dec Safe toys and Celebrations Month