For ophthalmologists, the holidays continue all-year-long with every month designated as an eye holiday observance. Yes, you belong to a unique group of party animals. The Eye Months also give you a planned way to raise patient education and encourage screenings. Organizations and manufacturers put money and promotion behind these observances, so you can piggy back off existing publicity.

Here are a few ways to make your own eye month celebrations.

• Post educational information, tips and images to your social media. These are topics you are intimately familiar with, but the average patient? Not so much.
• Do free screening at retirement communities, schools, or PTAs
• Prepare a 10-minute presentation on each of the topics, and have a staff member book you at the Kiwanis, Rotary, and fitness organizations in your area
• Issue a press release a good 10 days before the Eye Month you’re promoting, and maybe you’ll get picked up as a source, too.

Planning activities for Eye Months is low-cost, good patient education, and credible promotion for you and your practice.